смм продвижение эффективно и недорого

Renting an apartment is partly becoming more popular. The crisis caused by the COVID-19 pandemic has forced tenants in Moscow to seriously save on rental housing. As a result, the demand for rooms has increased, the cost of which is, on average, half that of apartments as a whole. The consultants expect that in the fall, rooms will account for a third of transactions in the capital's rental housing market. There will be no problems with finding offers: in the city, supply simultaneously began to grow at the expense of owners who are ready to rent out part of the apartment in which they live.
The rent of rooms already accounts for 28% of transactions concluded on this market within the old borders of Moscow. Such data are provided by analysts of Inkom-Real Estate. According to their calculations, the indicator increased by 5 percentage points compared to last autumn.

Source: Agency "Moscow"
“This is a popular option for reducing the rental budget: the cost of rooms starts from 10 thousand rubles. per month, while the minimum price threshold for a separate apartment is 20 thousand rubles, ”explains Oksana Polyakova, deputy director of the rental department at Inkom-Real Estate.

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She expects that by the fall, rooms will form 33% of the Moscow rental housing market.
The increase in interest in the rooms was also noticed by the analysts of Avito Real Estate. According to their calculations, the number of such search queries in June increased by 28.9% versus May. Alexei Popov, the head of the CIAN analytical center, confirms that "many tenants cannot afford an apartment and are forced to rent a room."

The head of the Dataflat.ru project, Alexander Pypin, connects the trend with the massive return to Moscow of employees of enterprises that were closed during the self-isolation regime. These workers have very limited budgets, he notes. Mr. Pypin expects that the trend will continue and gain momentum, right up to the return of incomes of Moscow residents to pre-crisis levels, which may take about a year. Against the backdrop of high demand, according to CIAN estimates, the average cost of renting a room in Moscow fell by 1.5%, to 17 thousand rubles. per month, year on year against the background of falling apartment prices by 10%.

Despite the growing popularity of the format, Alexander Pypin does not expect an increase in prices for renting rooms.
The fact is that, along with the growth in demand, the volume of rooms available for rent increased by 17%, they say in Inkom-Real Estate. Oksana Polyakova clarifies that three-quarters of the supply is in apartments where the owners themselves live. Another part of landlords independently rent apartments by room, concluding several lease agreements. Such a scheme can be beneficial: according to Ms. Polyakova's estimates, landlords include higher depreciation in the price, which may increase the total cost of an apartment by 10%.

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Aleksandr Pypin clarifies that many owners prefer not to rent out housing by room on their own. “They choose a certain 'headman' who collects money for rent and looks for new tenants if the current one has decided to move out,” he says.

Crises traditionally have a significant impact on the Moscow rental housing market.
Thus, the key trend in 2014 was the desire of many owners of apartments located in the center to rent them out on their own, and themselves move to cheaper rental apartments in remote areas. Alexander Pypin notes that six years ago the situation was much milder: the market did not have a huge number of tenants who faced loss of income.

Now, according to Oksana Polyakova, the situation is developing according to a different scenario.

Six years ago, we saw a massive long-term outflow of tenants from Moscow, but now epidemiological tensions in the regions are intensifying, and the situation with work remains unclear.
Oksana Polyakova
Deputy Director of the Lease Department of Inkom-Real Estate
Such a situation, according to the expert, leads to the development of such a trend when rooms are most in demand.

The managing partner of Miel Maria Zhukova does not notice the surge in interest in rooms, but agrees that tenants are trying to save on housing: the demand for housing for 25-30 thousand rubles has grown significantly. per month. People believe that prices should have fallen, she explains, and in this range it is now possible to remove those options that used to cost 35-40 thousand rubles. per month.